How does the new data intelligence platform create added value for suppliers?
Closing the gap is : how to make the link between the customer and the consumer in a shopper retail experience.
Carrefour is clearly positioning as a services provider in a world where the customer needs more and more attention. It is through the data of the loyalty card that Carrefour will be able to highlight all of its services. Through a targeted, but non intrusive, communication, Carrefour will manage to bring the customer to the store to make him discover all the services that are awaiting him.
How Carrefour will do that? By constructing customer knowledge that is more and more precise, which will enrich the quality of communication that the brand will be able to put forward in future communications with the customer.