The media market of tomorrow - it's the content, stupid
Consumers see more than 1.000 brands daily, TV-advertising gets fast forwarded and adblockers force publishers to find alternative revenue sources. Combining these market trends with the fact that an advertiser needs to be present on every platform, makes that the markets of advertising and content are being redefined.
Michel will take you through the evolution of that market shift and will show cases on how clients of SPOTT.AI are uplifting their content marketing efforts by using interactivity on all platforms and learn how to improve their ROI.
Michel is cofounder and -ceo of SPOTT. Allowing content interactivity on any platform, SPOTT.AI has partnered up with Paramount, Fox, Lidl, IKEA, Belmodo, Eurovision, RTL, AH, Talpa, Asics, … . SPOTT has been recognized as one of the 100 most disruptive products worldwide and has worldwide partnerships with Microsoft and Publicis.