The Future Of Branding Is Debranding
Brands in the streets. Brands on your screens. Brands on your phone. Since time immemorial, branded content and stories have been trying the same thing: sell you stuff. But haven’t we reached a saturation point? Aren’t we “stuffocated”? Increasingly at the internet age, the brand or company that screams the loudest no longer commands the most attention; the one that offers something genuinely useful does. Welcome to your debranded future!
Thierry is founding partner & creative director of international branding agency Base Design, active in Brussels, New York, and Geneva. He believes brands are like people. They stand out through their unique personalities and attitudes.