From advocacy to revenue… and more! The insights of true community marketing
You'll learn through real-life cases how community marketing and brand advocacy is changing the marketing landscape. Not just a bunch of marketing fluff, but real-life examples with proven ROI through advocacy marketing. People are fed up with ads, organic reach is growing to zero, and FB alone just isn't cutting it anymore. People want to go back to their tribe, people want to go back to closed communities and build social capital while engaging with brands in a fun and natural way. You'll learn how you can achieve this for your brand and build social proof around the web through two-way interactions, referrals, online reviews, and references.
Koen Stevens has always been active in numerous digital projects and companies, and is an absolute brand advocacy pioneer with Ambassify, working with customers like Dell, Nvidia, Bang & Olufsen, Planday, KBC, Infrabel, Lidl and many more. Koen speaks regularly on his topic on different conferences around the world and is always eager to share his knowledge and best practices on this topic on stage.