Copernica Marketing Software is the most complete marketing software for campaigns with e-mail, webpages, mobile messaging and PDF. Hundreds of marketeers use the software every day for lead generation and customer communication in a wide variety of industries including automotive, advertising, travelling, recruitment and many more.
LBi, the most important European web agency in Belgium, has a remarkable expertise in managing brands throughout the ‘customer journey’. Together with Citobi and Xerox, LBi will focus at this year's DMF edition entirely on “ROI through personalisation”. www.lbigroup.be, www.citobi.com, www.xerox.com
Since its introduction on the Alternext in July 2006, Emakina has grown into a network of European interactive agencies operating across three countries: Belgium, The Netherlands and France.
This international expansion was possible thanks to the acquisition of five agencies between April 2006 and June 2007: B.On The Net, Design is Dead, SunTzu, the groupeReflect and The Reference.
Email marketing solutions and resource centre for customer lifecycle management.
Interactive Advertising Bureau: The goal of the IAB is to develop digital and interactive marketing (eMarketing) and, in special, the advertising investments in the different digital and interactive channels.
Mediapartners:
Emerce is the source for online business and marketing in the Netherlands. Emerce offers managers and professionals knowledge and inspiration to speed up their business. The cross-media brand of Emerce encloses the magazine, specials such as the Emerce top 100, the website, email newletters, webseminars, RSS-feed and events such as the Emerce eDay, Interactive Advertising & Marketing, Emerce Insights and Emerce Updates.
"Marketing and Interactive Excellence (MIXX) Awards" reward the best interactive campaigns of the year. Things taken in account: strategy, development, choice of media, efficiency and ROI
FeWeb aims for all players in the scene, such as web developers, suppliers (hosting companies) and educational institutions (universities, colleges en institutes for permanent education), and has more than 500 active members.
BDMA/BeCommerce: The Belgian Direct Marketing Association (BDMA) unites more than 450 companies who provide or use interactive and direct marketing services. BeCommerce defends the interests of the distance selling companies, stimulates the exchange of knowledge and improves the trust consumers have in e-commerce.
CONTACTCENTRES.BE is actively involved in improving the skills base of those who work in contact centres in order that industry can be confident about future recruitment needs. This is a foremost objective in view of the increasingly global nature of customer service and contact centre activity.
Digimedia.be proposes the best news about interactive marketing
CMS-Channel® is an independent consultancy company specialising in Content Management Systems (CMS) and Online Marketing. We are vendor and integrator neutral and guide our customers throughout Europe in a pragmatic way during CMS & Online Marketing projects
iAct is a new bimonthly magazine for (direct) marketers and customer service managers. iAct follows the trends, news, developments in the field of direct marketing and customer contact.
The exhibition audience is made up exclusively of professionals. The profile of the 2008 edition participants showed that 38% of the visitors were immediate purchasers and 6% of Media Planners were looking for interactive solutions. That means that on the whole 44% of visitors view their visit to the exhibition as a purchasing activity.
