The target of DMF includes the Belgian top of Marketing Management, advertisers, online professionals, ICT and Corporate Management. Digital Marketing First is the biggest interactive marketing event in Belgium and it offers an overview of the latest trends, solutions and services within the fields op e-marketing, e-business and digital media. DMF offers an ideal networking platform with more than 2.000 professionals.
The main themes of this edition:
DIGITAL MARKETING
EMAIL MARKETING, MOBILE MARKETING, INTERACTIVE DIRECT MARKETING, NARROWCASTING, IDTV...
ONLINE ADVERTISING
REGIES & MEDIA, SEARCH ENGINE MARKETING, WEB ANALYTICS, CMS, COMMUNITY MARKETING, GAMEVERTISING...
WEB DEVELOPMENT, ONLINE PAYMENT SOLUTIONS, AFFILIATE MARKETING, LOGISTICS...
Interests of the participants
The exhibition audience is made up exclusively of professionals. The profile of the 2008 edition participants showed that 38% of the visitors were immediate purchasers and 6% of Media Planners were looking for interactive solutions. That means that on the whole 44% of visitors view their visit to the exhibition as a purchasing activity.