Digital Marketing First, formerly known as Customer First, is an initiative of Inside Digital Media and has become the first marketing fair in Belgium in three years time.
DMFirst gathers more traditional marketing techniques, as well as digital ones. Discover how these techniques can be useful for your company.
The main themes of the exhibition:
DIGITAL MARKETING
EMAIL MARKETING, MOBILE MARKETING,
INTERACTIVE DIRECT MARKETING, NARROWCASTING, IDTV...
ONLINE ADVERTISING
REGIES & MEDIA, SEARCH ENGINE MARKETING, WEB ANALYTICS, CMS, COMMUNITY MARKETING, GAMEVERTISING...
WEB DEVELOPMENT, ONLINE PAYMENT SOLUTIONS,
AFFILIATE MARKETING, LOGISTICS...
Participant's profile:
Digital Marketing First, formerly known as Customer First is an iniative of Inside Digital Media and has grown in three years time to one of the biggest marketing exhibitions in Belgium. At DMF you have the possibility to come in contact with 2.000 professionals. Discover 70 exhibitors, 50 workshops, presentations and international keynote speakers.
Participant's profiles
An analysis of the statute of the participants indicates that 38% of thel are 'buyers' and 6% are 'media planners'. This means that 44% of the visitors was at the exhibition as a buyer. Only 26% belongs in the category 'selling solutions'. 16% of them are 'creative'.
Language of the visitors
More than 6 out 10 visitors was Dutch speaking. This tendancy is representative for the economic reality. The English speaking audience represented less than 3% of the visitors.
Regional spread of the visitors
The regional spread indicates a majority of the Flemish and Brussels region, of which there were 54% and 38% of the profiles respectively, while the other 8% came from the Walloon region.
The exhibition audience is made up exclusively of professionals. The profile of the 2008 edition participants showed that 38% of the visitors were immediate purchasers and 6% of Media Planners were looking for interactive solutions. That means that on the whole 44% of visitors view their visit to the exhibition as a purchasing activity.
What is Digital Marketing First?
