Digital Marketing First

22 October 2009
TOUR & TAXIS , BRUSSELS

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Profile

I am a BUYER

General Manager
Marketing Manager
Sales Manager
ICT Manager
Internet Marketeer

I am SELLING SOLUTIONS

General Manager
Marketing Manager
Sales Manager
Account Manager
Business Development Manager

I am a PLANNER

Manager Media Agency
Media Buyer
Media Planner
Advertising Consultant

I am a CREATIVE

Manager Advertising Agency
Account Executive/Manager
Creative Director
(Web) Designer
Programmer/Developer

What are the themes of the fair you are interested in most? (multiple choice):

WEB DEVELOPMENT
INTERACTIVE MARKETING
INTERACTIVE DIRECT MARKETING
MOBILE MARKETING
CUSTOMER RELATIONSHIP MANAGEMENT
CONTENT MANAGEMENT
E-COMMERCE
WEB ANALYTICS + SEM
TELEMARKETING
ONLINE MEDIA

Mark the boxes of the sessions you would like to attend to.

	09:00 - 9:30	Welcome Coffee & Registration
	09:30 - 9:35	Imagine 2015
	09:35 - 10:50	When web meets world
	10:00 - 10:30	Meaning Based Marketing – a Digital Revolution
	10:00 - 10:30	Human2.0, the evolution from system-centric or application-centric to “user-centric”
	10:00 - 10:30	Built a new channel with Email Marketing
	10:00 - 11:00	Getting your message and brand on every screen
	10:30 - 11:00	"How to lose your clients?" and the 5 ingredients to make them feel good about it.
	10:30 - 11:00	Sitel, a contact centre working from the customer's perspective!
	11:00 - 11:15	Social shopping
	11:15 - 11:30	Gooddeal
	11:15 - 11:45	You talking to me? Trends in dialogue marketing.
	11:15 - 11:45	Individual marketing & segmentation models in contact centers & market research
	11:15 - 11:45	Create relevant email campaigns that make it to the inbox. an overview of deliverability challenges and solutions.
	11:15 - 11:45	What makes women click?
	11:30 - 11:50	Pinch me
	11:45 - 12:15	How Royal Canin set up their customer retention strategy with Email Marketing
	11:45 - 12:15	'Written Care' and 'Web Monitoring’ are core tasks of the Contact Center ... or not?
	11:45 - 12:15	10 things about the internet you should know, but no one ever told you.
	11:50 - 12:05	Daily Motion
	12:05 - 12:20	The future of design
	12:15 - 12:45	The conversation exposed
	12:15 - 12:45	Social Media vs. social engineering: the art and architecture of persuasion.
	12:15 - 12:45	Discover 1to1 Lab. ROI through personalisation
	12:20 - 14:00	Closing session with Microsoft & Emakina
	12:45 - 13:15	Citizen Journalism : Scenarios for the Future
	13:30 - 14:00	Better, faster, cheaper: Everything you do now, with Drupal
	13:30 - 14:00	30 minutes of best-practices create a lifetime of effective e-marketing campaigns
	13:30 - 14:00	Driving ROI trough better email relevance
	14:00 - 14:30	Drupal and Addemar are now integrated for simplified email marketing management. A client case with Keurslager.be
	14:00 - 14:30	On line contests – do’s and don’ts
	14:30 - 15:00	Video and Mobile – increase customer engagement through the new communication channels.
	14:30 - 15:00	Seize the marketing opportunity of transactional email messages
	14:45 - 15:45	Jump into the Outernet! – A trend journey to the ubiquitous digital world
	15:00 - 15:30	Seed The World. Effective Use of Social Media
	15:00 - 15:30	Digital Marketing : The good, the bad & the ugly
	15:00 - 15:30	Client-case: The new StuBru website
	15:30 - 16:00	Personalization strategies to deliver outstanding ROI
	15:30 - 16:00	An ever changing digital world
	15:30 - 16:00	From click to cash - Delivering profitable B2B Marketing
	16:00 - 16:30	Web goes Mobile
	16:00 - 16:30	Conversational Marketing on Mobile
	16:00 - 16:30	Demo of an online transaction with a Bancontact/Mister Cash card on a multilingual Drupal e-commerce website
	16:00 - 17:00	Building Brand Experience
	16:30 - 17:00	The story of the Badjas and the Koffiekoeken. The role of digital media in the creation of an advertising hype.
	16:30 - 17:00	Improving lead generation using modern web techniques.
	16:30 - 17:00	Is your Corporate Design Sexy ?
	16:30 - 17:00	Football equals emotion
	17:00 - 17:30	Drive marketing excellence with Salesforce.com, the cloud marketing leader
	17:00 - 17:30	Marketing Facts & Fiction in a Hyper-Connected World.
	17:00 - 17:30	Client-case Eternalmoonwalk.com campaign
	17:00 - 17:30	To tweet or not to tweet that is the question?!
	17:00 - 17:30	From Zero to Hero – 3 measurement tools, one war, one victory, you decide!

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The exhibition audience is made up exclusively of professionals. The profile of the 2008 edition participants showed that 38% of the visitors were immediate purchasers and 6% of Media Planners were looking for interactive solutions. That means that on the whole 44% of visitors view their visit to the exhibition as a purchasing activity.

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